The PGA TOUR has announced an extension of its partnership with the official betting partner, FanDuel. Following this new deal, the association will now run for the next three years, until 2024. Both the entities had penned down their first-ever partnership deal back in 2020.
As an extension has been agreed, FanDuel will continue to supply odds-based content to the PGA TOUR’s website and PGA Tour app. Adding to it, both the entities will collaborate to deliver odds-based content exclusively via the TOUR’s official social media accounts/pages.
FanDuel will also continue to have rights in the USA to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms. Moreover, content and video rights will also be provided to FanDuel to create pre-game and post-game betting programmes, and distribution of highlights to FanDuel bettors through its social media accounts.
Speaking on the occasion, Norb Gambuzza, PGA TOUR Senior Vice President, Media, and Gaming said: “FanDuel is a market leader in the United States and we look forward to extending our relationship in the sports betting space for three more years. FanDuel continues to see incredible growth in its golf products and is poised for additional growth through its partnership with Jordan Spieth. Integrating FanDuel’s odds into our social content provides relevant storylines and up-to-date betting information for fans who want to get involved in sports betting in our sport.”
Adding to it, Mike Raffensperger, CMO FanDuel Group, said: “We are excited to continue our relationship with the PGA TOUR a partnership that has been one of our most innovative and groundbreaking since its inception. We value the TOUR’s willingness to be a first mover in bringing new features like real-time highlights into our app which enhance the entertainment experience for the TOUR’s passionate fans.”