PGA TOUR and bet365 have agreed to a content and marketing partnership, that appoints the latter as the official betting operator. The deal is termed for three years, ending in 2024.
The PGA TOUR organises the major professional golf tours for men in the United States and North America. The tours include PGA TOUR Champions, Korn Ferry TOUR, PGA TOUR Latinoamérica and PGA TOUR Canada.
In the United Kingdom, Ireland, and Australia, bet365 will be the only provider of odds and player pages on PGAtour.com and Tourcast, the PGA’s award-winning platform that allows fans to monitor every shot of players using a 3D model of the playing field.
bet365 Group Ltd is a well-known British online gaming corporation headquartered in the United Kingdom. It was founded by Denise Coates. The company employs over 6,000 individuals and serves over 80 million clients globally.
The bookmaker will expand its partnership by having a brand presence across all PGA Tour media channels, including Discovery platforms in the United Kingdom, Ireland, Australia, and Canada.
Scott Warfield, Vice President of Gaming at the PGA TOUR said, “We are excited to work with bet365 to expand the TOUR’s sports betting initiatives outside of North America.
“bet365 was the first operator to integrate the TOUR’s official in-play betting product and they are poised for tremendous growth being on the forefront of in-play sports betting in golf. The TOUR continues to look for opportunities to innovate in new areas with a goal of engaging with fans.”
A spokesperson for bet365 said, “The bet365 group are delighted to be working with one of the most iconic brands in global sport. Throughout this partnership with PGA TOUR, bet365 will strive to continue delivering a market leading in-play experience to our golf customers, both across our global sites and the PGA TOUR platforms.”