The PGA of Australia has inked a new five-year deal with the Coca-Cola Europacific Partners (CCEP). This new contract will also include the official hydration partnership of both the WPGA Tour of Australasia and the ISPS Handa PGA Tour of Australasia.
With this new arrangement, CCEP will go in its 13th year as a PGA Premier Partner and will continue its year-round pledge to golf. The CCEP also promises to be involved in a variety of member programmes which includes the CCEP Invitational events, the PGA Associate Program, and other initiatives which will be benefiting PGA members.
CCEP will also associate in the popular PGA Scramble and Women’s Golf Network events, as well as a variety of Tour events such as the PGA’s flagship event, the Fortinet Australian PGA Championship, and the WPGA Tour’s ‘The Athena.’
Michael McDonald, Commercial Director of the PGA of Australia, said, “CCEP’s commitment to our sport, our fans and our PGA members is well known through more than a decade of partnership and we are thrilled to have this continue through to 2026. The CCEP relationship is far more than a supply or sponsorship agreement, it’s a deep partnership in which CCEP focuses on assisting our members and the industry to grow together. It’s a partnership that we are truly proud of.”
WPGA Tour chief executive Karen Lunn, commented, “The WPGA Tour is extremely proud to partner with CCEP who has been a fantastic supporter of the golf industry here in Australia for a number of years. We look forward to working with CCEP to showcase their range of products across our tour, particularly at the Australian WPGA Championship and The Athena in 2022.”
Ben Thiele, CCEP’s National Business Manager of Golf, said, “Coca-Cola Europacific Partners are thrilled to partner with the PGA of Australia & WPGA Tour, and through this partnership demonstrate our long-term commitment to supporting PGA Members and the golf industry in growing golf participation and engagement.
He added, “Through our partnership, CCEP will continue to work closely with PGA Members and Associates through member engagement and education programs as well as showcasing our partnership through the PGA & WPGA Tour’s major events.’’
The ISPS Handa PGA Tour of Australasia and the WPGA Tour will begin in 2022 with the Fortinet Australian PGA and WPGA Championships, which will be held at the Royal Queensland Golf Club from January 13-16. The championships will be shown live on Fox Sports, Kayo, Kayo Freebies, Sky Sport NZ, and several international broadcast partners.