The Pakistan Super League (PSL) outfit, Peshawar Zalmi have added two new brands to their sponsorship portfolio amidst the intriguing seventh season.
The Peshawar-based franchise has got on board Kay2 TV and SWVL Pakistan as commercial partners. Kay2 TV has been appointed as the regional TV partner for PSL 7 while SWVL has been named as the travel partner for the ongoing edition.
The announcement of both the deals was made by the team on its official Instagram and Twitter handles.
The 2017-PSL winners have been performing quite well on the sponsorship pitch. Ahead of the commencement of the seventh edition, Peshawar Zalmi roped in interesting sponsorship deals with some popular brands. The franchise signed a partnership renewal with Haier, Malam Jabba Ski Resort and re-appointed the Pakistani actress, Mahira Khan as the team’s brand ambassador. The Zalmis announced Red Bull as the functional energy drink partner, FM 91 as the radio partner and Nova City as the official real estate partner. In addition to that, the team also signed an agreement with MG Motors, The Frontier Post, Abaseen Radio Network and Daily Mashriq.
All the renowned brands that have landed a sponsorship with the PSL team will receive massive exposure in all the fixtures throughout the tournament.
On the field, the Wahab Riaz-led team has acquired the fifth spot on the points table with four points to its name. The team will be seen next in action on Sunday, February 13 against Karachi Kings.