According to the company, the yorker specialist is perfect for the brand considering Bumrah and Performax’s shared values of excellence, dedication and athleticism.
Speaking on this collaboration, Akhilesh Prasad, CEO, Reliance Retail – Fashion & Lifestyle, said, “We are very happy to announce our association with Jasprit Bumrah. Jasprit has been a consistent performer leading India’s pace charge over the years and we aspire to build Performax as the 1st Indian sports brand of international repute. This association is among the first in a series of initiatives we plan to undertake towards establishing Performax as the preferred activewear brand for our customers.”
Jasprit Bumrah said, “As an athlete, I am very particular about the gear that I use as the right fit inevitably helps better my game. Performax has an exciting line-up of high-performance technological active wear which should be the perfect partner for the next generation of Indian athletes. It’s exciting to associate with a brand with whom I share my personal mantra of maximum performance.”
To enhance the brand presence, Reliance Retail will use exclusive brand outlets of its fashion and lifestyle stores, digital platforms and multi-brand outlets. Performax, so far, has made its presence felt in over 1000 stores and 330 cities and towns.
Recently, Bumrah was also roped in by Uppercase as a brand ambassador.