One of the biggest food and beverage companies, PepsiCo has agreed to become Wembley Stadium‘s official carbonated soft drinks and crisps partner through 2030.
The arrangement will see a variety of PepsiCo drinks and crackers distributed around the national stadium, providing a quality experience for all visitors, whether they are attending a football game, a concert, or another important event. PepsiCo’s first collaboration in the UK involves funding a national stadium while also promoting its soft drink and crisp brands, including Walkers, Doritos, Cheetos, and Pepsi MAX.
PepsiCo hopes to enhance its footprint in the region by partnering with one of the most frequented and recognised locations in the UK, while also engaging fans in a meaningful way.
Adam Warner, Vice President, Global Sports & Entertainment Partnerships at PepsiCo, said, “This collaboration with Wembley Stadium brings our much-loved food & drink portfolio together with music and football under the most iconic roof in the UK. We are truly excited about this partnership and look forward to a journey that will not only strengthen our respective brands but also create memorable moments for fans.”
Mark Lynch, Stadium Director, said, “The Pepsi brand is recognised throughout the world and has a long-standing heritage in sport and entertainment. It makes them the perfect fit for Wembley Stadium. We look forward to working together and developing new activations that our guests can look forward to enjoying in the years ahead.”
The goal of this fresh association is to elevate the fan experience rather than merely branding. PepsiCo and Wembley Stadium are dedicated to creating innovative, interesting activations that will give fans with a deeper and more engaged experience. From product sampling to exclusive in-stadium experiences, the collaboration intends to use cutting-edge technology and inventive concepts to make every Wembley visit even more memorable.
