Ahead of a summer of sports, Pepsi Global has reunited football superstars in a new brand-new film to honour fans’ traditions, rituals, and shared enthusiasm beyond the 90-minute mark.
Following the introduction of the Pepsi Football Nation platform, a multi-year global platform meant to integrate football culture into everyday life for fans across the world, the campaign film draws inspiration from the conversations that keep the spirit of the game alive.
The film begins with Sir David Beckham giving the fans the playbook and encouraging them to write the “rules” of the Pepsi Football Nation. Viewers are taken on a high-energy journey through a world where fan debate reigns: from local hangouts to unexpected matchups, Florian Wirtz’s precise speed parking, the disbelief of a referee who checks it on VAR, Lauren James’s university lecture on breaking the offside trap and blockbuster films starring Vinicius Jr., Alexia Putellas, and Mohamed Salah.
Fans all over reveal the “rules” that are important to the Pepsi Football Nation, as brought to life by the Pepsi worldwide roster: Rule 7: Superstitions are sacred; Rule 33: Who is the “King of Skill”? Rule #84: Wear your winning jersey to work. Rule 100: Everything is settled on the pitch.
To commemorate the film, Pepsi is assisting fans in breaking Rule #1 of the Pepsi Football Nation: “It’s called Football, Not Soccer”. Fans will soon be able to download a free browser extension that will automatically replace any instances of the term “soccer” with “football.” Whether reading worldwide news or skimming through searches, supporters can make sure the “beautiful game” is always presented in the greatest possible light.
Fan debate also exists in chats, fan platforms, and blogs. That’s why Pepsi is bringing the debate to Reddit, the world’s fastest-growing football discussion forum. This activity will allow fans to create their own rules and rituals, giving the community the opportunity to shape how the game is celebrated throughout the world.
Eugene Willemsen, Chief Executive Officer, International Beverages at PepsiCo, said, “Football has always gone beyond what happens on the pitch during the 90 minutes. It lives in conversations, rivalries, and traditions that bring fans together every day, across communities, markets and generations. Pepsi Football Nation celebrates that culture and the many ways fans experience the game beyond the match itself. For decades, Pepsi has been at the heart of the game; now, we’re honoring the shared experiences and ‘rules’ that unite fans worldwide.”
The Pepsi Football Nation celebrates football culture both on and off the game. Fans across the world can see the complete film on Pepsi’s social media platforms, which include X (Twitter), Instagram, Facebook, TikTok, and YouTube.
