Everton Football Club have unveiled Pepsi MAX as a founding partner of their newly opened Hill Dickinson Stadium, securing a five-year agreement that makes the brand the official soft drink supplier at the Premier League club’s state-of-the-art home.
Under the partnership, PepsiCo products will be available throughout the stadium’s concourses and retail outlets, while Pepsi MAX branding will feature prominently across LED signage, hospitality suites, and Everton’s digital platforms. The deal places the global beverage giant at the heart of one of English football’s most modern venues.
Commenting on the occasion, Mark Rollings, Chief Partnerships Officer at Everton, said, “We are delighted to welcome Pepsi MAX as a Founding Partner of Hill Dickinson Stadium. To partner with such a globally renowned organisation is a huge endorsement of our new home and reflects the scale of opportunity that the stadium represents. Pepsi MAX is a brand recognised and enjoyed by millions of people around the world, and we are excited to work with them to enhance the matchday experience for our fans and bring fresh energy to our new stadium.”
John Savage, UK Head of Sports Partnerships at PepsiCo, added, “The momentum and passion surrounding Everton’s new Hill Dickinson Stadium has been inspiring, and we’re incredibly proud to be a founding partner at the very beginning of the journey. This partnership with Everton Football Club’s stadium marks a moment of continued commitment in elevating the fan experience in football. We look forward to seeing the vibrant atmosphere our collaboration will bring to Hill Dickinson Stadium, creating some unforgettable moments for supporters and building on the Club’s rich heritage.”
The Hill Dickinson Stadium officially opened on 24 August 2025, with Everton defeating Brighton 2–0 in front of a sell-out crowd of 51,759. Alongside Pepsi MAX, Everton has already confirmed several other blue-chip founding partners, including Budweiser, Castore, Seat Unique, Aramark, and Christopher Ward.
For Everton, the PepsiCo deal strengthens its commercial strategy to align with world-leading consumer brands, generating long-term value while boosting matchday experiences for supporters. For Pepsi MAX, the partnership provides a powerful platform to deepen its connection with football culture, reaching millions of fans domestically and globally.
The collaboration represents another milestone in Everton’s mission to position Hill Dickinson Stadium not just as a football ground, but as a benchmark venue for fan engagement and commercial innovation.
