Pedigree India, a leading name in pet nutrition under Mars Petcare, has joined forces with Indian cricket stars KL Rahul and Suryakumar Yadav to champion the importance of scientifically balanced nutrition for dogs.
The campaign features engaging films led by the cricketers, highlighting how a daily serving of Pedigree adult dry dog food delivers essential nutrients comparable to protein from multiple chicken livers, calcium from several cups of milk, and vitamin E from numerous carrots.
The initiative underscores the importance of providing dogs with nutrition grounded in science, rather than relying solely on traditional or emotional feeding habits.
As part of this effort, Pedigree India has unveiled a new and improved product that combines a multi-grain mix with gut-friendly ingredients. The refreshed packaging emphasizes dogs’ daily nutritional requirements, reflecting the brand’s philosophy that feeding right is a true expression of love and care.
Commenting on the new campaign, Ayesha Huda, Chief Marketing Officer, Mars Petcare India, said, “Profound love is undeniable, yet a significant gap persists in understanding dogs’ nutritional needs that are distinctively different from our own. Our new film and the new & improved product and packaging are a direct extension of our campaign ‘Love them like family, feed them like dogs.’ It reinforces how our science-backed packaged food provides the nutritional requirement while also celebrating the depth of care and love pet parents share with their furry companions.”
This collaboration forms part of Mars Petcare’s broader initiative to guide Indian pet parents from emotional feeding to informed feeding. By leveraging the influence of KL Rahul and Suryakumar Yadav, Pedigree aims to educate dog owners on the benefits of providing balanced, nutritionally complete meals for their pets.
