The Pakistan Cricket Board (PCB) has announced that the Pakistan Junior League has secured a broadcasting deal with the state-owned network, PTV Sports.
The Pakistan Junior League received a boost when the government channel backed the first-of-its-kind event, which aims to provide chances for talented youth to illustrate their skill sets in a franchise-based tournament, ultimately improving Pakistan cricket.
PTV Sports affirmed its commitment to assisting Pakistan cricket and pledged to wholeheartedly endorse the Pakistan Junior League at a high-level meeting in Islamabad.
As part of the deal, PTV Sports will broadcast all matches, which are scheduled to take place in Lahore at the Gaddafi Stadium in October.
PTV Sports will operate marketing initiatives encompassing current and future cricketers, along with fan-engaging content, as part of the event build-up to not only encourage participants but also to entice die-hard Pakistan cricket fans to watch emerging cricketers play live.
PCB Chief Executive, Faisal Hasnain, said, “Cricket unites our nation and in this background, the PCB was delighted by the assurances and commitments from PTV Sports, which is our national broadcast asset and by far, has the widest and biggest reach and audience. Their support in showcasing our future stars will significantly enhance the profile of the tournament and help the PCB to introduce highly-talented teenagers to the country through PTV Sports’ broadcast coverage.
“Partners like PTV Sports are essential and integral to our endeavours and initiatives around promoting, growing and developing the game of cricket. Live pictures from the Pakistan Junior League that go to every nook and cranny of the country through PTV Sports will motivate youngsters to take up this great game, which will eventually help Pakistan cricket. For the Pakistan Junior League, we will have high-quality production and with PTV Sports already now broadcasting fulltime in high-definition, the TV coverage will provide an excellent experience to the patrons and supporters of Pakistan cricket.
“The PCB and PTV have been partners since broadcast coverage was introduced in cricket. This relationship has grown significantly over the years, and the PCB remains committed to further strengthening this bond by working together with the PTV to safeguard and promote Pakistan cricket’s interests.”
PTV Managing Director, Sayyed Mubashar Tauqir Shah, commented, “PTV Sports is playing its part in promoting all sports, including cricket that has a massive following and impact on our society. Pakistan Junior League is an exciting concept and as part of the government’s drive to encourage and promote youngsters, we will fully back PCB and through our platforms, will ensure maximum coverage and promotion.
“The 2022-23 season of cricket will be very exciting and entertaining one. Apart from the Pakistan Junior League, Pakistan will host England and New Zealand twice, and the West Indies once. Then, we will have our marquee Pakistan Super League in February 2023. And if you add the ACC Asia Cup and the ICC Men’s T20 World Cup 2022 to the mix, this will be a bumper year for cricket fans and PTV Sports will be right there to meet the expectations and demands of our subscribers. I am delighted with the outcomes of the meeting with PCB and happy that they are aligned with our philosophy that revolves around excellence. I am confident PTV Sports and PCB will continue to work together to enhance the profile and image of the country, its people and the game.”