The Punit Balan Group (PBG) has unveiled ‘PBG Racing’ as a new franchise for season 3 of the Indian Supercross Racing League (ISRL). The new brand represents PBG’s debut into Indian racing and supports Pune’s rising reputation as a powerhouse for burgeoning sports ecosystems in the nation.
Led by Punit Balan, a well-known entrepreneur and sports patron, the new franchise brings a tradition of sporting achievement, youth development, and large-scale league participation to Supercross racing. Punit Balan Group’s entry into ISRL, following successful investments and ownership in cricket, chess, tennis, handball, table tennis, kho kho, badminton, and arm wrestling, marks another significant step in the company’s aim of developing and supporting India’s next generation of athletic platforms.
PBG Racing’s accession to the ISRL grid is expected to considerably increase the league’s presence in Maharashtra as well as provide a new wave of sports viewers and fan interaction opportunities to Indian Supercross.
Punit Balan, Chairman and Managing Director – Punit Balan Group, said, “Sport has always been a powerful platform for inspiring young talent and building strong communities, and that philosophy has guided every sporting investment we have made over the years. The Indian Supercross Racing League represents an exciting new chapter for racing in India. Maharashtra, and especially Pune, has steadily emerged as one of the country’s most vibrant motorsport hubs backed by passionate fans and a growing culture around racing. We are delighted to join ISRL for Season 3 and look forward to building a franchise that reflects passion, performance, and the spirit of Indian racing while also supporting the long-term growth of motorsport in the country.”
Eeshan Lokhande, Co-Founder & Director, ISRL, said, “We are thrilled to welcome Punit Balan Group to the ISRL family for Season 3. Punit Balan’s commitment to Indian sport and athlete development across multiple disciplines speaks volumes about his long-term vision for building world-class sporting ecosystems. His entry into ISRL is another strong validation of the league’s growth and potential as we continue to elevate Supercross into a mainstream sporting and entertainment property in India. We look forward to an exciting journey together and to seeing the new franchise energize fans and the racing community alike.”
The Indian Supercross Racing League continues to expand rapidly as it puts itself at the crossroads of sport, entertainment, young culture, and commerce. Punit Balan Group’s involvement in ISRL indicates the increasing commercial momentum in Indian motorsports, as well as the growing faith of key investors and sports entrepreneurs in the league’s long-term goal.
Season 3 is projected to be bigger, faster, and more comprehensive than ever before, as ISRL continues to develop a franchise environment that combines top racing, entertainment, and fan-first experiences.
