Paytm First Games (PFG) is set to invest ₹10 crores fund to provide a launchpad to homegrown developers and design studios. The Noida-based One97 Communications currently owns PFG. It has also promised to help Indian developers with technology solutions and promote their games on the PFG app.
PFG will use the ₹10 crores funds to organize a series of events and hackathons that will help them to identify young developers in India and curate their games. With this latest initiative, the company will help the young developers with technology solutions and mentor them to make their games more interactive, seamless, and well-designed.
Paytm First Games claims that it would promote games focused on Indian culture and folk tales to lead the digital gaming sector in the country.
In addition to the newly created fund, PFG is set to invest ₹300 crores in the market of fantasy sports and online gaming during 2020/21.
Paytm First Games also roped in global sporting legend Sachin Tendulkar as the brand ambassador. The former Indian batsmen would help bolster its presence in the fantasy sports market that already has Dream11 and Mobile Premier League as the two key players.
In an official statement, Sudhanshu Gupta, COO at Paytm First Games, said, “Our country has the potential to revolutionize the digital gaming arena with innovative designs, technology, and talent. We believe it’s the time to lead the digital gaming sector with Made in India games that becomes a global runaway success. Being a homegrown company, we want to play our part in enabling India’s gaming ecosystem. Our goal is to support over 200 talented developers, who may not have access to resources comparable to that of big studios.”
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