The digital payments company, Pay10, has appointed Virat Kohli and Anushka Sharma as its global brand ambassadors, underscoring the company’s commitment to building trust, innovation, and scale in India’s rapidly evolving fintech ecosystem.
The partnership comes as Pay10 prepares to launch its UPI-enabled payments app, designed to deliver a seamless experience for consumers and merchants alike.
The collaboration brings together two of India’s most influential public figures to amplify Pay10’s mission of redefining digital transactions through secure, accessible, and technology-driven solutions.
Commenting on the occasion, Prabhpreet Singh Gill, Chairman, Pay10, said, “Pay10 is building a brand for the next generation of digital finance, one that is innovative and highly trusted. Virat and Anushka embody these same qualities. His discipline, performance, and passion, and her creativity, authenticity, and entrepreneurial spirit together make them ideal brand ambassadors to tell our story as we launch the Pay10 brand.”
Virat Kohli added, “Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence. I’m proud to support a brand that shares my commitment to constantly pushing boundaries and striving for world-class performance.”
Anushka Sharma continued, “Payments with Pay10 are smooth and secure, giving businesses and their customers convenience, speed, and trust. I understand how important it is to have reliable payment solutions that make every transaction effortless.”
As part of the collaboration, the duo will headline brand films, integrated marketing campaigns, and digital activations that showcase Pay10’s secure, seamless, and inclusive payment ecosystem. The campaigns will spotlight Pay10’s portfolio of products and services, including UPI, stored-value wallets, real-time cross-border transfers, merchant solutions, and QR-based payment systems.
The announcement coincides with a period of unprecedented growth in India’s digital payments landscape, with UPI transactions surpassing 14 billion monthly transfers. By partnering with Kohli and Sharma, who together command a global following exceeding half a billion, Pay10 aims to enhance its brand visibility and reinforce consumer confidence in its fintech offerings.
This is not the first time the couple has collaborated as brand ambassadors. Their previous joint associations include campaigns for Blue Tribe, Nisarga, Livspace, Shyam Steel, toothsi, and Myntra, reflecting their strong appeal across diverse industries.
With this new partnership, Pay10 seeks to position itself as a next-generation digital payments platform that empowers consumers, businesses, and merchants through trust, simplicity, and innovation, core principles embodied by its newly appointed ambassadors.
