The Italian luxury sportswear brand, Paul & Shark, has announced the signing of acclaimed Indian cricketer KL Rahul as its new global brand ambassador.
In a landmark move, Rahul becomes the first Indian personality chosen to represent the heritage brand worldwide, signalling a reinforced strategic commitment to the rapidly expanding Indian luxury market.
The appointment significantly coincides with Paul & Shark celebrating 15 successful years of operation in India, a territory the company identifies as increasingly pivotal to its global distribution network. As the brand’s inaugural Indian global face, KL is set to embody Paul & Shark’s evolving identity, which seamlessly merges sophisticated luxury with the spirit of adventure, sport, and contemporary fashion.
Andrea Dini, CEO of Paul & Shark, highlighted the synergy between the brand and its new ambassador and said, “Paul & Shark has always stood for authenticity, adventure, and luxury. KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style make him a natural extension of our brand’s values. This partnership is not just about fashion—it’s about celebrating a way of life that merges sport, travel, and contemporary elegance.”
KL Rahul added, “Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion, too. Being the first Indian to represent them globally makes it even more special; it feels like the kind of partnership that just fits.”
Rahul’s ambassadorship formally launches with him fronting the Paul & Shark Spring/Summer 2025 collection campaign. The campaign showcases the collection’s blend of premium materials like silk and cashmere with innovative performance technologies. It is currently rolling out across Paul & Shark’s global digital channels and Rahul’s influential social media platforms, featuring content specifically tailored to resonate with the Indian audience.
Founded in Varese, Italy, in 1975, Paul & Shark is a family-owned enterprise celebrated for its maritime-inspired collections, unwavering commitment to Italian craftsmanship, and pioneering technical fabrications. The brand operates within India through a successful joint venture partnership with Reliance Brands Limited (RBL). This partnership includes exclusive Paul & Shark stores in Mumbai, Delhi, and Kolkata, strategic placements in select multi-brand luxury outlets, and digital availability via the Ajio Luxe platform.
This strategic appointment underscores Paul & Shark’s dedication to deepening its roots in the Indian market and enhancing its connection with fashion-forward consumers both locally and internationally, leveraging KL Rahul’s considerable influence and widespread appeal.
