In a significant development for the state’s cricketing landscape, Patanjali, the renowned Ayurvedic and wellness conglomerate, has been announced as the title sponsor for the inaugural Uttarakhand Premier League (UPL).
This partnership marks a major milestone for both entities, aligning Patanjali’s commitment to health and wellness with the spirit of sports and competition.
The UPL, aimed at providing a platform for young and talented cricketers from Uttarakhand, is set to gain significant momentum with Patanjali’s backing. The tournament will not only showcase the state’s cricketing talent but also contribute to the overall development of the sport in the region.
Speaking about the association, Ram Bharat, Chief Managing Director, Patanjali, said, “We are delighted to be the Title Sponsor for the Uttarakhand Premier League 2024. Cricket is a sport that unites the country, and it reflects the discipline and values we believe in at Patanjali. We see this association as an opportunity to support young and emerging talent in Uttarakhand and to encourage a healthy and active lifestyle through the medium of sports.”
Mahim Verma, secretary of the Cricket Association of Uttarakhand, expressed his excitement about the partnership, “We are thrilled to have Patanjali as our Title Sponsor for UPL 2024. Their support is a boost for all of us, and it reflects their commitment to the people of Uttarakhand and the sport of cricket. Patanjali’s backing will undoubtedly give the tournament a major boost and help in developing future cricket stars from the region. We look forward to an exciting season ahead.”
Patanjali Ayurved is a leading Indian consumer goods company renowned for its Ayurvedic products. With a focus on natural and holistic health solutions, Patanjali has gained immense popularity across India and beyond. Its product range includes various items such as food, personal care products, and medicines, all inspired by ancient Ayurvedic principles. Patanjali’s commitment to quality, affordability, and traditional Indian wisdom has made it a household name.
The UPL will feature five men’s and three women’s teams, competing for the coveted title. The matches will be broadcast live on Sony Sports Network (Ten 2 SD, and Ten 2 HD) and FanCode. The tournament is scheduled at the Rajiv Gandhi International Cricket Stadium in Dehradun from September 15-22, 2024.