English Premier League club Crystal Palace has extended its academy-focused sponsorship contract with Britain’s fastest growing independent energy brand Utilita. The deal includes the brand as front-of-shirt sponsor for the club’s all junior and academy kits and will run until the end of the 2020-21 season.
This partnership extends the association between the two organisations, with 2020-21 being the fifth consecutive season for Utilita to sponsor the South London club. SportsMint has learnt from its sources that the agreement is estimated to be worth about £300,000 ($397,000) annually.
Jem Maidment, Chief Marketing Officer at Utilita, said; “This will be our fifth consecutive season backing the Eagles – a club with a proud tradition and a tremendously loyal fanbase. The relationship between Utilita and Palace continues to grow and we are thrilled to support the club across many different areas, whether it’s the Marathon March, CPFC Women or the Academy partnership.”
He further added, “At Utilita, one of our main goals is to engage with communities – the Academy partnership in particular is an affiliation we take great pride in when speaking to these communities in south London and beyond. This is also a terrific opportunity to focus on Utilita’s Energy High 5 movement – five simple energy saving tips that could make a huge difference to the environment and reducing energy bills.”
Crystal Palace Chairman Steve Parish, said, “I am delighted to continue our fantastic partnership with Utilita Energy, who have had a wonderful relationship with the club for four years now. Their support of the Women’s team, Academy and south London community in recent years has been a credit to them as a business and I look forward to continue working in partnership.”