The Laver Cup, the innovative international indoor hard court men’s team tennis tournament pitting Team Europe against Team World, has announced a significant expansion and renewal of its robust partnership portfolio.
This strategic move cements the event’s standing as one of the most prestigious and commercially successful spectacles in professional tennis, signalling its growing independent appeal and anticipating record revenues for upcoming editions.
The announcement highlights reinforced, long-standing commitments from key partners, underscoring the enduring value of their association with this unique team competition. Rolex, a founding partner since the Laver Cup’s inception, has extended its visionary support with a five-year renewal, emphasizing a shared dedication to excellence, precision, and the sport’s rich heritage. Similarly, Mercedes-Benz, and UBS, both long-standing global sponsors of the event, have each reaffirmed their multi-year partnerships, continuing to bolster the event’s premium positioning.
In a testament to the Laver Cup’s expanding global reach and influence, a diverse array of new multi-year sponsorships has been secured with leading international brands. Alipay+, the global payment platform, joins as the global sponsor, poised to enhance the Laver Cup’s digital footprint and fan engagement, particularly across the Asia-Pacific region. Perplexity AI steps in as the official global answer engine, promising to deliver next-generation insights and deepen the connection between fans, players, and the sport. Genesys, a leader in cloud-based customer experience technology, and Flexjet, a pioneer in luxury private aviation, have been confirmed as global suppliers. BOSS, the renowned premium fashion brand, becomes the official formal wear sponsor, providing bespoke off-court attire for both Team Europe and Team World. Finally, DAOU Vineyards has been named the official wine and global supplier for Laver Cup 2025 in San Francisco, offering its distinguished wines throughout the event’s hospitality areas.
Speaking on the occasion, Tony Godsick, Chairman of the Laver Cup and CEO of TEAM8, said, “When we launched the Laver Cup, we had the extraordinary benefit of Roger Federer’s global popularity and deeply trusted brand relationships. Now, nearly a decade later, the Laver Cup has earned its own reputation. The world-class brands renewing and joining us today reflect the trust we’ve built and our continued commitment to delivering a bold, premium, and global platform for sport and entertainment.”
Arnaud Boetsch, Director of Communication & Image, Rolex, added, “Rolex is proud to continue its founding partnership with the Laver Cup. The tournament has set a new benchmark for excellence in men’s tennis and aligns with our longstanding values of tradition, precision, and innovation.”
Laver Cup CEO, Steve Zacks, continued, “This is a milestone moment for the Laver Cup. The stellar roster of new and renewing sponsors reflects the proven strength of the Laver Cup platform for global companies to build brands, host clients, and engage with passionate fans.”
The 2025 edition of the Laver Cup will take place at the Chase Centre in San Francisco from September 19 to 21. In 2026, the event will make a highly anticipated return to The O2 in London, marking the first time the tournament will revisit a host city.
This latest announcement powerfully underscores the Laver Cup’s remarkable success in establishing itself as a fixture on the global tennis calendar, attracting premier talent and forging powerful, diversified commercial alliances that promise a bright future for this unique team competition.
