Liverpool welcomes Cadbury as official partner

Premier League club, Liverpool FC has signed a three years sponsorship contract with UK’s favorite chocolate brand, Mondelēz owned, Cadbury as their ‘Official Global Chocolate Partner’.

To mark the partnership, Cadbury will gift 50,000 limited edition champions Dairy Milk bars to a wide selection of Liverpool FC supporters, thanking them for their continued support during the 2019-20 Premier League season. 

As part of the agreement, Cadbury will support the LFC Foundation’s ‘virtual employability programme’ – an employability support service created in response to the Covid- 19 outbreak. For the ongoing operation of the initiative, money will be raised through the sale of limited edition LFC champions Dairy Milk bars which will be available in official club stores. 

LFC Foundation’s employability support service was launched in May 2020, in the wake of Covid-19 pandemic, with an aim to help people across the Liverpool City region who have been affected badly due to the impact of the pandemic. 

Commercial director at Liverpool FC, Matt Scammell said, “LFC and Cadbury are both passionate about the importance of community, so this is a great opportunity to build on those common values and help those whose employment has been impacted by the pandemic into new roles. Cadbury has a long history of generosity and we’re excited to be partnering with them, celebrating traditions and culture whilst uniting people in a new way.” 

Global brand director at Cadbury, Samantha Greenwood said, “The Virtual Employability Programme will make a huge difference to the people of Liverpool whose jobs and prospects have been impacted by the pandemic. By supporting this, we hope we can do our part to help the economic recovery of the area and the UK as a whole.”

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