The Italian club, Parma Calcio 1913 have announced a trio of significant sponsorship agreements for their women’s team ahead of the 2024/25 season.
Fidenza Village, Lavoropiù, and Uagliò will all feature prominently on the team’s match kits.
Fidenza Village, a luxury shopping outlet, will continue its partnership with the club as the second sponsor on the women’s jersey for the second consecutive year.
Edoardo Vittucci, Business Director of Fidenza Village, said, “We are proud to announce that our partnership with Parma Calcio 1913 takes another important step with the presence of our brand on the shirts of the Women’s First Team in the 2024/2025 season. Our collaboration with Parma Women reflects our commitment to developing and promoting the values of sport, the women’s football movement and more generally the empowerment of women who, thanks to their talent, play a key role every day in all the fields in which they operate.”
Lavoropiù, a leading human resources firm, will maintain its position as the back sponsor of the women’s kit. The company has also expanded its involvement with the club by managing matchday hostesses for the men’s team.
Matteo Naldi, Marketing Director of Lavoropiù, highlighted ,“We are happy with the path that Parma Calcio 1913 has taken in recent years. We are coming off an extremely positive season for both the men’s team, which achieved promotion to Serie A, and the women’s team, to which we are even more attached by being present on the shirt. Lavoropiù and Parma Calcio 1913 share fundamental values such as growth and the pursuit of excellence through dedication, valorization of talent and teamwork. This is a partnership that makes us very proud, both for the prestigious history of the club and for our connection with the territory.”
Joining the sponsorship roster for the first time, Uagliò, a renowned Neapolitan pizzeria, will be the shorts sponsor for the women’s team.
Adriano Romano, owner of Uagliò, expressed, “We are honored and grateful to join the sponsors of Parma Calcio 1913 for the 2024-2025 season. This collaboration fills us with pride and offers us the opportunity to support the Women’s First Team on a journey full of passion and determination. At Uagliò Pizzeria con Cucina, we believe in the values of sport and team spirit, and we are ready to enthusiastically support the Parma Calcio players throughout the season.”
The increased commercial interest in Parma Calcio’s women’s team is a testament to the growing popularity and impact of women’s football. The club finished third in Serie B Femminile last season and will be aiming for promotion to the top tier in the upcoming campaign, which kicks off on September 1 against Orobica Calcio Bergamo.
