Paris Saint-Germain (PSG), one of the world’s most prestigious football clubs, have announced a strategic partnership with SNIPES, a leading global streetwear retailer.
The collaboration has positioned the global streetwear powerhouse as PSG’s official culture & community partner, marking a significant alliance between two influential brands.
As part of the three-year partnership, the renowned streetwear retailer’s logo will be prominently featured on the back of PSG’s men’s first-team jerseys during all Ligue 1 matches. This strategic alliance will also involve joint initiatives focused on community engagement, sports, music, and culture.
Dennis Schröder, CEO SNIPES, expressed his excitement about the partnership, stating, “This is the biggest deal in SNIPES’ history – and I’m very proud of that. For us, it’s not just about putting our logo on the back of Paris Saint-Germain jerseys or doing standard advertising. Paris Saint-Germain is the biggest lifestyle brand in the world of football, and together, we want to make a real impact—both locally in Paris and globally. For me, coming from the football business, this is a project close to my heart and at the same time the perfect match for SNIPES”.
Nicola Ibbetson, Global Partnership Director of Paris Saint-Germain, added, “SNIPES and Paris Saint-Germain are united by a shared commitment to the community. Through the partnership, we are placing our Parisian community at the centre, while expanding our global reach beyond football. As the Club of the new generation, this collaboration is perfectly aligned with our mission to give back to the community through sport, music and culture – both in our home city and globally. We believe SNIPES is the ideal partner to support us in achieving this vision.”
The partnership between the Parisians and the popular streetwear brand is expected to bring together a diverse range of initiatives, including exclusive product collaborations, community events, and cultural experiences.
SNIPES, known for its bold designs and collaborations with popular brands, offers a wide range of trendy footwear, apparel, and accessories, catering to those who want to express their unique style.