Paris Saint-Germain strike sponsorship deal with FDJ

The brands will gain fruitfully from the exposure within PSG's stadium, Parc des Princes as well as on the team's websites.

The Ligue 1 champions, Paris Saint-Germain (PSG) have announced a new three-season-long partnership with FDJ. With this new deal, the sports betting brand has been named as a premium partner of the club.

The association involves FDJ’s sports betting entities ParionsSport online and ParionsSport point of sale. The primary aim of the deal is to provide bettors and fans with an interactive and splendid experience.

Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain, said, “We are very happy to welcome La Française des Jeux into the big Paris Saint-Germain family. FDJ is a reference company in the field of sports betting. We share together the ambition to perform at the highest level and a strong commitment in terms of social responsibility. Together, we will provide fans with ever more innovative experiences while promoting a virtuous and responsible practice of sports betting.”

The brands will gain fruitfully from the exposure within PSG’s stadium, Parc des Princes as well as on the team’s websites. ParionsSport online will illustrate the odds of PSG matches on its social networks, as well as unique content, such as tournaments to win match tickets.

In addition, ParionsSport’s point of sale will propel the collaboration throughout France as 28,000 distributors present sports bets.

The FDJ group, named as a responsible operator by the Ligue 1 club, has showcased that it will implement an element regarding the preservation of sport’s dignity and a societal aspect to advertise sport’s values, as well as its strategy of avoiding excessive gambling and gambling by youths.

Richard Courtois, Director of Sports Betting Activities at the FDJ Group, commented, “This partnership with Paris Saint-Germain is a first that we are delighted with. We are proud to be associated with such a popular and successful club. This long-term partnership strengthens our position as a major player in sports betting in France and will allow us to share exclusive experiences with all the club’s fans. We are going to animate our partnership with responsibility and enthusiasm with the large community of PSG supporters and bettors.”

Recently, the club has also extended its association with Accor for an additional four years. Along with this, PSG have also announced Qatar Airways as their main shirt sponsor for the 2022/23 season.

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