The Ligue 1 club, Paris Saint-Germain (PSG) have inked a partnership extension with the flag carrier of Qatar, Qatar Airways until 2028.
Paris Saint-Germain Extends Principal Partnership with @qatarairways Airways until 2028 🔴🔵✈️#GoingPlacesTogether https://t.co/hTdibSMimG
— Paris Saint-Germain (@PSG_English) January 27, 2025
The extension deepens Qatar Airways’ long-standing partnership with PSG, which is based on common values such as quality, ambition, and innovation. To strengthen the alliance, the cooperation expands beyond the Qatar Airways Group, integrating Qatar Duty-Free and Hamad International Airport to build a complete and engaging partnership environment.
Notably, the Qatar Airways logo will remain on the “rouge & bleu” shirt, as well as all training clothing and warm-up shirts for all local and international events, notably Ligue 1 and UEFA competitions.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said, “We are thrilled to extend our partnership with Paris Saint-Germain, a club that embodies the spirit of excellence and innovation. This collaboration is a testament to our shared vision of connecting and inspiring people around the world. Together, we will continue to redefine the boundaries of what is possible, both on the pitch and in the skies.”
Nasser Al-Khelaïfi, President of Paris Saint-Germain, said, “We are proud to extend our partnership with Qatar Airways, the world’s leading airline, through 2028. This collaboration, founded on excellence, creativity, and innovation, was exemplified by the groundbreaking in-flight press conference aboard a Qatar Airways flight to kick off 2025. Together, we will continue to set new benchmarks and create history in the years ahead.”
PSG is a key component of Qatar Airways’ comprehensive sponsorship portfolio, establishing and maintaining its brand with the club’s hundreds of millions of fans around the world, while also providing distinctive opportunities to reward its Privilege Club members, Paris Saint-Germain’s Official Frequent Flyer Programme. Furthermore, Qatar Airways Holidays will continue to provide official Paris Saint-Germain fan travel packages, inviting football fans from all over the globe to Paris to experience the city and witness some of the finest players in football.
As an industry pioneer in innovative technology, Qatar Airways provides customers with complimentary gate-to-gate Wi-Fi, assuring continuous connectivity throughout their flights. Moreover, this one-of-a-kind cooperation with Starlink also allows PSG teams to communicate with their worldwide supporters in real-time while on the road. This technology was used on January 2 when the squad held the first-ever virtual conference onboard their Qatar Airways aircraft 35,000 feet in the air, prior to winning the French Cup against Monaco in a special cup final held in Doha.
The extended collaboration demonstrates a shared commitment to increasing fan engagement and providing excellent brand experiences. It features a number of intriguing innovations aimed at bringing fans and Privilege Club members closer to the action. These include creative partnerships that effortlessly combine Paris Saint-Germain’s elegance with Qatar Airways’ world-class hospitality, exclusive club offers, and one-of-a-kind lifestyle experiences that highlight the two renowned brands’ synergy.
The expanded relationship will continue to focus on developing global campaigns and chances to interact with PSG supporters throughout the world.