spot_img

Paris Saint-Germain add Bitpanda as crypto trading partner in multi-year pact

Bitpanda's branding will be displayed at the Parc des Princes as part of the multi-year arrangement.

The Ligue 1 club, Paris Saint-Germain (PSG) have inked a new multi-year partnership with the Austrian crypto company, Bitpanda.

With this deal, the brand has been named as the club’s new premium partner and official crypto trading partner.

Bitpanda’s branding will be displayed at the Parc des Princes as part of the arrangement. In order to bring supporters closer to the team, the deal also consists of digital activations, player participation in content development, and special events.

In addition, Bitpanda users will be able to take advantage of exclusive possibilities such as first access to PSG games, invites to private events, and the opportunity to interact with both current and former PSG players.

Nicola Ibbetson, Global Partnership Director at PSG, commented, “We are delighted to welcome Bitpanda as a premium partner. This partnership reflects our shared commitment to innovation and excellence, offering unique opportunities to connect with our fans worldwide and shape the future of digital engagement in sports.”

Financial institutions and sports are becoming more involved in sponsorship deals, and companies such as Bitpanda see great potential in promoting their services to fans. With alliances with teams like AC Milan and Bayern Munich, as well as agreements with other leagues like the NFL last year, Bitpanda has a history of using sports for marketing.

This agreement establishes its position as France’s premier destination for crypto assets, aiming to revolutionise the way people invest in cryptocurrency.

Eric Demuth, Co-Founder and CEO of Bitpanda, said, “PSG is more than just a football club – it is France’s most celebrated team and a global symbol of excellence, consistency, and success. As the country’s most decorated club, they continue to deliver outstanding results season after season. At Bitpanda, we hold ourselves to the same high standards as we grow our presence in France and beyond. Working together with PSG represents a defining moment for Bitpanda as it cements its position as France’s premier destination for crypto assets.”

Related Articles

Latest Articles