The Paris Olympics 2024 has witnessed a commendable performance by Team India, culminating in a haul of one silver and five bronze medals. While the final medal tally might not fully reflect the nation’s prowess, India’s athletes consistently demonstrated exceptional skill and determination throughout the Games.
The campaign commenced with a promising start as Manu Bhaker etched her name in the annals of Indian sports by securing two bronze medals in the Women’s 10-meter air pistol and the Mixed 10-meter air pistol team events. This remarkable achievement marked a watershed moment for Indian shooting and women’s sports in the country. The momentum continued with Swapnil Kusale’s bronze in the Men’s 50-meter rifle three positions, a first for India in this event.
India’s athletes displayed unwavering resilience, consistently pushing the boundaries of their abilities. Despite narrowly missing out on medals on six occasions, their performances showcased the depth of talent within the Indian contingent. From archery to badminton, shooting to wrestling, athletes gave their all, inspiring a billion hearts back home.
The hockey team, led by the stalwart Harmanpreet Singh, brought immense pride to the nation by securing another bronze medal, marking a consistent podium finish in the recent Olympics. Neeraj Chopra‘s silver in the men’s javelin was a testament to his enduring brilliance, while Aman Sherawat’s bronze in wrestling added a new chapter to India’s Olympic history.
As the Paris Olympics concludes today, India’s sporting landscape stands transformed. The nation eagerly anticipates the Los Angeles Olympics in 2028, brimming with hope and expectation for even greater triumphs.
The unwavering support of corporate India has been instrumental in the growth of Indian sports. Numerous brands have partnered with the Indian Olympic Association (IOA) to nurture and empower athletes.
As the curtain falls upon Paris 2024, let’s have a look at patrons of the Indian contingent for the multi-sport event:
Reliance – Reliance Industries and its philanthropic arm, Reliance Foundation, have joined forces with the Indian Olympic Association (IOA) in a long-term partnership aimed at elevating India’s sporting prowess. By providing resources and infrastructure, and establishing the first-ever India House at the Paris Olympics, the collaboration seeks to enhance athlete performance, support national sports federations, and solidify India’s position as a global sporting powerhouse.
Yes Bank – Yes Bank was the official banking partner for the Indian contingent at the Paris Olympics. The bank launched the “Milkar Jitayenge” (Together We Win) campaign to inspire the team and introduced the “YES Glory” savings account with exclusive benefits for Olympians. This partnership provides financial backing and recognition to India’s aspiring champions.
JSW Inspire – JSW Inspire, the activewear brand of JSW Group, was the official apparel provider for Indian Olympic teams. This partnership underscores JSW’s commitment to Indian sports and elevates the country’s sporting profile internationally.
Adani Sportsline – Adani Sportsline, the sports arm of the Adani Group, was a principal sponsor of the IOA. This collaboration supports the Indian contingent at major sporting events, including the Paris Olympics. Adani Group’s #DeshkaGeetAtOlympics campaign aims to transform the collective aspirations of a billion-plus Indians into support for their athletes.
Bharat Petroleum – Bharat Petroleum Corporation Limited (BPCL) was the official principal partner of the IOA from the Paris Olympics 2024 through the Los Angeles 2028. This partnership aims to support Indian athletes and celebrate their dedication on the world stage.
Aditya Birla Capital – Aditya Birla Capital was the official sponsor of Team India for the Paris Olympics. This partnership signifies a shared vision of excellence and a commitment to empowering Indian athletes. The brand has also launched an integrated marketing campaign celebrating the inspiring journeys of these athletes.
Puma – Puma was named the official footwear partner of the Indian contingent at the Paris Olympics. The brand provided top-tier footwear and essential accessories to over 100 athletes, showcasing its commitment to promoting sporting excellence in India. The brand also unveiled a significant outdoor campaign to honour the game’s champions.
Herbalife – Herbalife was the official nutrition partner of Team India at the Paris Olympics. This marks their third consecutive Olympics together, providing sports nutrition products and expertise to optimize athletic performance and well-being.
Tasva – Tasva, an Indian menswear brand by Aditya Birla Fashion and Retail Ltd. designed by Tarun Tahiliani, was named the official ceremonial dress partner for Team India. The brand designed exclusive attire for the Indian contingent, combining elegance and heritage with the global spirit of athletics.
Amul – Amul has a long-standing partnership with the IOA, supporting the Indian contingent at major sporting events since 2012. Its creative marketing campaigns reinforce this association and connect with a young, sports-enthusiastic audience.
Borosil – Borosil served as an associate sponsor for the IOA, providing support to athletes in their training and preparation for major sporting events. This partnership highlights Borosil’s commitment to promoting health and hydration among athletes.
ebco – ebco, a leading Indian furniture fittings manufacturer, was designated the official partner of the Indian Olympic team. Its campaign, “Truly Indian, Truly World-Class,” celebrates the partnership and inspires the nation during the Olympics.
Inox – Inox Group, known for its cinema chain, became the official sponsor of the Indian team for the Tokyo 2020 Olympics. The theatre company leveraged its theatres to promote the “Ek India Team India” spirit, rallying audiences behind the athletes.
DreamSetGo – DreamSetGo, under Dream Sports, was the official travel partner for the IOA. The platform offers tickets and passes for the games.