Paris Olympics 2024 ropes in Orange as Premier Sponsor

French telco Orange has become the Premium Partner and Official Supplier of the Paris 2024 Olympic and Paralympic Games. Orange becomes the organizing committee’s third Premium Partner, joining banking conglomerate BPCE and energy supplier EDF. Orange’s investment in the sponsorship and project is expected to be approximately €144mn.

Orange will help teams in the planning of the telecommunications infrastructure during the Paris Olympics 2024. The planning will include the installation of very high-speed broadband networks in all venues. As an official supplier, Orange will treat fans and broadcasters to optimal quality of service.

The network will serve the millions of calls and sharing of media during the event in Paris. At the London Olympics in 2012, fans made more than 20 million calls within the venues, a number the 2024 event is expected to exceed.

Orange will connect all the Games venues with fiber optic and mobile networks. In early 2021, the telecom company will complete the work to connect the event’s main office in Saint-Denis. Changes to the Paris 2024 venue plan were unveiled this week as the temporary aquatics and volleyball venues were scrapped.

Orange will also build the network in the context of its environmental commitments. These commitments include placing energy efficiency at the core of its rollout strategy.

Stéphane Richard, Chairman and CEO of Orange said, “Organizing the Olympic and Paralympic Games Paris 2024 offers a huge opportunity for the French economy and represents an incredible technological challenge for Orange. Connecting each location and everybody involved in high-speed networks will be an essential factor in successfully bringing the Games to life. During the next four next years, Orange’s teams will be fully engaged in making this challenge reality by harnessing the power of our networks to enable people across the world to share and enjoy this unique event.”

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