The international betting and technology company, Parimatch has announced a new partnership with the Indian mixed martial artist (MMA) star, Ritu Phogat.
Phogat, a decorated wrestler who transitioned to MMA, will serve as the brand’s newest ambassador.
Phogat’s impressive athletic background includes a gold medal at the 2016 Commonwealth Wrestling Championship. Since transitioning to MMA in 2019, she has quickly become a recognized competitor, known for her strong ground game and tenacity. Her success in both wrestling and MMA makes her a compelling figure in Indian sports.
As a Parimatch brand ambassador, Phogat will feature in marketing campaigns and engage with fans through various channels, including exclusive events, social media interactions, and meet-and-greets. She will share her experiences and promote the values of sportsmanship and perseverance. The partnership reflects Parimatch’s commitment to supporting women in sports and celebrating athletic achievement.
Commenting on the association, Ritu Phogat said, “I am thrilled to join Parimatch as a brand ambassador. Sport, like the ring, teaches us that every move matters. It inspires, unites, and shows the power of dedication and belief. I can’t wait to connect with fans, share my journey, and show everyone that with hard work and determination, you can step into the ring of life and come out a winner.”
A Parimatch press representative commented, “Ritu is a role model for aspiring athletes. Her journey encourages others to follow their dreams in sports with passion and determination. She is a strong advocate for women’s sports, empowering and motivating others through her achievements. We’re proud to partner with such an exceptional athlete and look forward to this powerful collaboration.”
This partnership aims to inspire the next generation of athletes and reinforces Parimatch’s support of sports in India.
Founded in 1994, Parimatch is a leading online gaming company offering a wide range of sports betting and casino games to over three million active users globally. The brand has a strong international presence and is endorsed by prominent athletes such as Nicholas Pooran and Sunil Narine. Parimatch also partners with major sporting leagues, including the Pro Kabaddi League (PKL), the Indian Super League (ISL) and the Indian Super League (IPL).