The storied Premier League club, Manchester United, have unveiled a new multi-year partnership with Parimatch, appointing the global operator as the club’s official betting partner across Asia and the Middle East & North Africa (MENA).
Under the agreement, Parimatch’s branding will feature prominently on the LED perimeter boards at Old Trafford during home fixtures.
Beyond visibility, the collaboration will deliver VIP matchday experiences, exclusive competitions, and tailored fan engagement initiatives designed to deepen the club’s connection with supporters across two of its fastest-growing regions.
Commenting on the occasion, Serge Portnov, CEO of Parimatch, said, “This partnership goes beyond business; it’s about joining forces with a club that commands respect across Asia and MENA. We build bridges where others see barriers. Together with Manchester United, we’re not just reaching fans – we’re creating experiences that will define how football partnerships should work.”
Marc Armstrong, Chief Business Officer at Manchester United, added, “Parimatch has an impressive record of working with leading sports organisations and we look forward to building a successful relationship that engages our fans in these key regions.”
The deal marks the latest move in what has been a busy commercial week for the Red Devils. The club also announced Coca-Cola as its official soft drink partner for the UK and Europe, alongside fintech firm Sokin as its global payments partner.
For Parimatch, the partnership strengthens its footprint in English football. The company has previously partnered with Nottingham Forest and Leicester City and remains the sleeve sponsor of Leeds United.
