Football Australia (FA), the governing body for Australian soccer, has developed a broadcast deal with Paramount Australia, to air men’s and women’s games until 2028.
According to the deal, Network 10 and Paramount+ will exclusively carry all Australian women’s senior national team games for the next four years, including the FIFA Women’s World Cup Brazil 2027 and the Los Angeles Olympics 2028.
The television networks will also broadcast all men’s senior national team matches, notably the AFC Asian Qualifiers for the FIFA World Cup 2026 Asian Qualifiers Final Round, however, not the FIFA World Cup 2026.
Football Australia, in cooperation with IMG, negotiated this agreement with the objective that the national teams be available to 96% of Australian homes. IMG originally teamed with Football Australia in 2016 and has subsequently collaborated on commercial projects.
James Johnson, CEO of Football Australia, commented, “This landmark agreement with Paramount Australia is a pivotal moment for Australian football. It brings unprecedented exposure to our national teams and provides fans with unparalleled access to the CommBank Matildas and Subway Socceroos. Innovation is the cornerstone of our approach to sustaining and expanding the influence of Australian football. Reacquiring the Asian Football Confederation (AFC) National Team rights and securing the broadcast rights to the FIFA Women’s World Cup Brazil 2027 are strategic moves designed to maximise control over our content, enhance fan accessibility and unlock new revenue streams.
“These rights are integral to our strategy to secure a transformative broadcast deal that we anticipate will set new benchmarks in the valuation of football media rights in Australia. Bringing as much national team content as possible to a multi-platform partner was a key objective from a fan’s perspective, and we are thrilled to achieve this.
“We look forward to our continued partnership with Paramount Australia, a relationship that has been pivotal in delivering high-quality football matches to our fans. This ongoing collaboration will be crucial as we navigate future opportunities and challenges in the dynamic media landscape. We also extend our gratitude to the IMG team for their invaluable support in navigating this complex negotiation with all parties involved and our friends at FIFA and AFC for their tremendous support and collaboration.”
Paramount Australia’s association with the nation’s football scene will begin this weekend. The media outlet will cover the CommBank Young Matildas in the FIFA U-20 Women’s World Cup in Colombia, where they will face the hosts in the competition’s first encounter on August 31.
The agreement comes soon after Football Australia named New South Wales, Queensland, and Western Australia as the prospective host states for the AFC Women’s Asian Cup 2026.