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ParalympicsGB renews association with Adidas

The renewal of the deal includes both the brands to strategies and work on new plans.

ParalympicsGB has announced the renewal of its partnership with Adidas for three years. The contract will have the Beijing 2022 Winter Paralympic Games and the Paris 2024 Paralympic Summer Games covered.

The extension of the deal is grounded on a solid past between both the entities, Adidas and Great Britain’s Paralympic team, and it goes back to the Beijing 2008 Games when the brand was first signed as the official kit supplier to the team.

The renewal of the deal includes both the brands to create strategies and work on new plans that will grow the partnership to join the mounting interest in Paralympic sport and the ParalympicsGB team.

Mike Sharrock, Chief Executive of ParalympicsGB, said, “I am delighted that ParalympicsGB will continue to work closely alongside Adidas for the next three years.

“Our collaborative relationship has meant that for the last 13 years the ParalympicsGB team has been empowered to perform at the highest level on the field of play while proudly wearing a kit that not only looks great but incorporates the very best in innovation and technology.”

He added, “Adidas support has enabled ParalympicsGB and our athletes to continually break down barriers and challenge stereotypes around disability, and I believe that together we can expand on this even further as we strive to ensure disability, and ParalympicsGB, remain Impossible to Ignore.”

Chris Walsh, VP Brand, Adidas Northern Europe said, “At Adidas, we pride ourselves on crafting an inclusive product, with creativity and innovation at its heart. We have brought those values to life in the ParalympicsGB kit designs throughout our collaboration and we are excited to continue our winning partnership.”

Penny Briscoe, ParalympicsGB Chef de Mission at Tokyo 2020, said, “Yet again Adidas delivered a superb array of kit for our ParalympicsGB athletes at Tokyo 2020, putting performance across all sports – from archery to wheelchair rugby – at the heart of their thinking.

“I know the entire team in Tokyo was enormously proud to pull on their ParalympicsGB Adidas kit on the biggest stage of all, the Paralympic Games. Knowing that the kit had sustainability and performance technologies at its core made it all the more exciting and I look forward to seeing what comes next.”

The 2022 Winter Paralympics, which is going to be the 13th winter game is slated to begin from March 4 and will last until March 13, 2022. 

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