Papa John’s, a fast food brand has partnered with ParalympicsGB in a fundraising focused sponsorship contract, ahead of the rescheduled Tokyo 2020 Paralympic Games.
The partnership will last until the end of 2021, covering the 2020 Tokyo Paralympics which is now rescheduled to take place between August 24 and September 5, 2021.
It will see the brand lend its support by fundraising for ParalympicsGB through a new digital marketing campaign, “We Are Limitless”, launched on 25th August, the date the games had originally been due to start.
The initiative will see three sports ambassadors, which are; David Weir, a six-time gold medal-winning wheelchair athlete; Alfie Hewitt, a grand-slam wheelchair tennis player , and Alice Tai Paralympic gold medal-winning swimmer, raising awareness of the challenges they’ve overcome on their journey, and will focus to collectively raise £250,000 in funding for ParalympicsGB.
Giles Codd, MD of Papa John’s UK, said,“We are extremely proud to be partnering with ParalympicsGB at such an exciting time for the team. The inspirational work that ParalympicsGB does to support their athletes is so important and we’re delighted that we’re able to help by raising money and awareness.”
“We are delighted to launch this exciting new fundraising partnership on the day the Tokyo 2020 Paralympic Games was originally scheduled to begin”said Mike Sharrock, Chief Executive of ParalympicsGB.