Paradeep Phosphates Limited (PPL), one of India’s leading fertiliser manufacturers, has announced the appointment of former Indian cricket team captain Rahul Dravid as its new brand ambassador.
The association aims to deepen the company’s connection with the farming community while reinforcing its core values of trust, consistency, and sustainable growth.
Through this partnership, PPL seeks to highlight its long-standing commitment to advancing Indian agriculture and promoting evidence-based, sustainable farming practices. Dravid’s reputation for discipline, reliability, and integrity aligns perfectly with PPL’s mission to nurture productivity and empower farmers with innovative, research-driven products.
Speaking on the occasion, Suresh Krishnan, Managing Director & CEO, Paradeep Phosphates, said, “We are pleased to welcome Rahul Dravid to the PPL family. His unwavering integrity, dedication, and consistency truly reflect the values we uphold at PPL, making him a perfect representative for the brand. Rahul embodies the principles we bring to farming — trust, consistency, and an evidence-led approach. Just as he has guided teams to success through patience and strategy, our products — from Nano fertilizers to balanced nutrient solutions are designed to help farmers achieve better yields and adopt sustainable practices. Together, we aim to empower every farmer to become a ‘game changer’ in their own field, helping them achieve not just higher yields but winning outcomes, season after season.”
The association also marks the launch of two nationwide campaigns, “Kheti ka Game Changer”, dedicated to Jai Kisaan Navratna Nano Shakti Nano DAP, and “NPK and Organic Fertilizers ki Winning Team”, focused on PPL’s NPK and organic fertiliser range. Both campaigns creatively use cricketing analogies to explain agronomic principles, helping farmers easily understand how balanced nutrient application can improve yields and soil health.
Echoing the sentiments, Rahul Dravid added, “I’m delighted to partner with Paradeep Phosphates, an organization deeply committed to advancing Indian agriculture. Farmers and sportspersons share a similar mindset, as both rely on patience, timing, and the right support systems to succeed. I’m proud to work with PPL to help farmers make practical choices and to be part of an initiative that empowers our farming community.”
Madan Pandey, MD & CEO – ZFHL, continued, “We are pursuing a long-term goal for sustainable farming, and the development of Nano products, in collaboration with TERI, is a step towards that end. Our association with Rahul Dravid will help in giving the required fillip to the nano fertilisers.”
Harshdeep Singh, President & CCO, Paradeep Phosphates, concluded, “While PPL has been pursuing the goal of balanced fertilisation through a number of farmer-connect and channel partner engagement programs, our association with Rahul Dravid, who is known as Mr Dependable, fits in well with PPL’s reputation in the market. We are expecting the campaigns to create awareness among a large number of farmers and reap positive results for the company.”
As part of the collaboration, Dravid will feature in PPL’s upcoming marketing and outreach campaigns across television, print, and digital platforms. These initiatives will focus on strengthening farmer engagement and promoting PPL’s comprehensive portfolio of phosphatic fertilisers, nano fertilisers, and soil-nutrition solutions.
Headquartered in Bhubaneswar, Paradeep Phosphates Limited is one of India’s largest private-sector fertiliser companies, with a strong presence across eastern and northern India. The company plays a crucial role in enhancing agricultural productivity through innovation, research-driven product development, and farmer education initiatives.
Rahul Dravid’s association adds further credibility to PPL’s message of reliability and growth. Regarded as one of India’s most respected sporting figures, Dravid remains a preferred ambassador for brands that value integrity and long-term impact.
His partnerships span sectors such as finance, energy, technology, real estate, and consumer goods, with associations including buildAhome, Freedom Refined Sunflower Oil, InCred Money, YiPPee!, BPCL , ARS Steels, Bournvita, Shriram Finance, Roombr, Signify, Salesforce, Alpex Solar, Hexaware Technologies, Grundfos, and UNIQLO.
The partnership marks a new chapter in PPL’s brand journey, one rooted in the shared values of patience, trust, and sustainable progress that both Rahul Dravid and Indian farmers embody.
