Pac-12 has announced a multi-year deal with Pacific Seafood on October 27. This deal will make Pacific Seafood the official meat and seafood partner of the Pac-12 conference.
Pacific Seafood is one of the largest seafood companies in the United States of America. As part of this deal, Pacific Seafood is likely to be a nutritional partner of the conference.
The seafood company will also sponsor the 2020 Pac-12 Football Championship Game and 2021 Pac-12 Men’s Basketball Tournament. The Pac-12 conference is set to kick off its football season from November 7, so Pacific Seafoods’ partnership is likely to be put into immediate effect from the start of next month.
Pacific Seafood will also work in tandem with the conference’s sustainable platform since the company focuses on environmental sustainability.
The seafood company will get to enjoy marketing rights on Pac-12’s digital platforms after signing this deal. Despite the success of the seafood company over the last 60 years, the association with Pac-12 will further enhance the reputation of the brand.
Steve Tseng, executive vice president of sales for Pac-12 Networks, admitted that Pac-12 is excited to partner with Pacific Seafood since it is a company that has been operated on the West Coast for numerous years.