The SA20 unit, Paarl Royals have enhanced their sponsorship portfolio with the inclusion of the global tech company, FanCraze.
In this development, FanCraze has been announced as the principal sponsor by the team for the inaugural season of the competition. In addition, the logo of the brand will be visible on the back of the team’s jersey.
The franchise unveiled this new collaboration through its social media handles with the caption, “In our Royalsverse era, thanks to @0xfancraze. 🙌💗”
The popular cricket NFT platform, FanCraze allows its users to collect, trade and interact with the sport through NFTs. Prior to this development, FanCraze also became the official digital collectables partner of SA20 in a multi-year deal and became the principal sponsor of Joburg Super Kings. In the past, FanCraze has also partnered up with Delhi Capitals (DC), Women’s T20 Challenge, ICC, Cricket West Indies (CWI), Rohit Sharma, Shikhar Dhawan, Muthiah Muralidaran, Jasprit Bumrah, Ravichandran Ashwin, and Yuzvendra Chahal.
Paarl Royals have already done a decent job on the commercial pitch by acquiring associations with Radio KC 107.7FM, Dafabet India and Afrihost.
Royal Sports Group owns the Paarl-based SA20 team and the unit will be led by David Miller on the field. The former South African player, JP Duminy has been named the coach with the side playing its home fixtures at Boland Park. Paarl Royals will commence their inaugural SA20 season tonight against MI Cape Town.