The EFL Championship club, Oxford United have expanded their agreement with the European manufacturer of domestic and commercial water and space heating systems, Baxi.
Baxi has collaborated with the club since the beginning of the 2024-25 season, when they were named the principal partners of both the men’s and women’s teams. This expanded arrangement, which continues until at least the conclusion of the 2026-27 campaign, will now include the Baxi brand on the front of the club’s academy jerseys beginning next season, indicating a significant boost in their commitment to Oxford United.
Oxford United are delighted to confirm an expansion of their agreement with @baxiboilers, one of Europe’s best-known and respected manufacturers of heating and hot water solutions. ⤵️
— Oxford United (@OUFCOfficial) January 8, 2025
Since its founding in Preston, Lancashire, over 150 years ago, Baxi has expanded to over 1,200 workers and a portfolio of some of the most well-known and renowned brands in the heating business.
Baxi is part of the BDR Thermea Group, an unparalleled manufacturer and seller of sustainable indoor climate solutions for residential and commercial use. The company invests all of its profits in innovation and low-carbon heating technologies, as well as in local communities to promote education and opportunities for all.
This long-term partnership extends beyond the field and shows the club and Baxi’s common passion for advancing the role of sport in driving climate awareness and action.
Several cooperative projects will be implemented during the collaboration to assist supporters in saving energy, lowering costs, and reducing their carbon footprint, as well as providing events, experiences, and chances to make people feel connected.
Oxford United’s Chief Commercial & Marketing Officer, Adam Benson, said, “This agreement underlines just how much we both value this partnership. It was clear from the outset that Baxi wanted a long-term agreement with the Club and were committed to working with us on climate awareness and community initiatives. This comes at a significant time in the Club’s history, and we look forward to continuing to develop the relationship with Baxi over the coming years.”
Paul Haynes, Product, Solutions & Marketing Director, commented, “We were looking for a sponsorship opportunity with a club that mirrored our values of sustainability, collaboration and best-in-class service. Oxford United clearly demonstrated its commitment to a sustainable future, not least with its plans to be the UK’s first major football team to have an all-electric stadium. Oxford could also evidence how it achieves through working together as one team, a key aspect of the sponsorship that allows us to embrace opportunities across all areas of the club’s activities; the Men’s and Women’s teams, its impressive Academy and the grassroots community activities that create such strong bonds with fans.
“This connects well with Baxi’s clear and deep focus on our customers and Oxford’s fan first approach, always trying to understand and improve what matters to supporters and visitors alike. Oxford United stood out for us as a club that truly embodied our values and we already feel part of the team. We don’t just want to be a sponsor in the background, but a true partner of the U’s, with a long-term commitment and a hands-on shared agenda that will drive both of us forward to be better and stronger for the future.”
