The National Hockey League (NHL) franchise, Toronto Maple Leafs, have added a dash of sweetness to their brand identity with a new partnership with Oreo.
The iconic cookie brand will be featured prominently on the helmets of the team’s players, marking a playful and innovative collaboration.
This partnership aligns with the Maple Leafs’ commitment to providing unique and engaging fan experiences. Beyond the helmet branding, the team will also launch a series of fan-focused initiatives and promotions, further strengthening the connection between the unit and its supporters.
Jordan Vader, Senior Vice President of Global Partnerships at MLSE, said, “As players gear up for each game and fans eagerly watch the action on the ice, we’re thrilled to feature Oreo on our helmets and highlight a brand that shares our commitment to pushing the creative limits of fan and consumer experiences.”
The Oreo sponsorship is expected to have a significant impact on the Maple Leafs’ brand visibility and fan engagement. Fans can look forward to various exciting activations, including social media campaigns, in-arena experiences, and exclusive merchandise.