Following the partnership, the American company will give advanced tools and expertise that will help the racing team to drive towards excellence, both on and off the track.
Technology is one of the core parts of the success of Red Bull Racing, and with this association between the two bodies, the technology brand will give all access to its wide range of products and services that also includes hardware and software, as well as integrated IT solutions and services, assisting the team to go better both on and off the field.
Other than this, CDW was also the title partner of the team’s international women’s day event.
CDW Corporation is a leading technological solution provider that helps to assist business, government, education, and healthcare clients in the United States, the United Kingdom, and Canada. The US-based tech company was formed in 1984 and is currently headquartered in Vernon Hills, Illinois, United States.
Christian Horner, Oracle Red Bull Racing Team Principal and CEO, said, “Formula 1 is a technology-driven sport and being able to harness the power of a company like CDW is hugely important. CDW is active in a wide number of areas that are key to the Team’s success and the level of integration they’re able to effect is vital. We are about to embark on a massive new season and the fact that CDW will be helping to drive engagement with Max and Checo’s championship challenge is fantastic news.”
Sona Chawla, Chief Growth and Innovation Officer, CDW, said, “At CDW, we make technology work so people can do great things. Helping Oracle Red Bull Racing to elevate its use of technology is a unique privilege and we’re proud to stand behind the team as it strives to continue its well-documented success on the racetrack. As a customer-focused organization, we’re also excited about this partnership because so many of our customers have a deep-rooted passion for Formula 1 and the incredibly talented Oracle Red Bull Racing team.”