The Formula 1 team, Oracle Red Bull Racing have announced a new sponsorship deal with an eyewear brand, Blenders Eyewear. The agreement was signed at the recent Italian Grand Prix in Monza and is stated to last until the end of the 2025 Formula 1 season.
Blenders Eyewear will provide sunglasses to Red Bull Racing Formula 1 motorists Max Verstappen and Sergio Perez, in addition to pit crew and support personnel, as part of the arrangement.
Along with the F1 team, the new agreement will also include sponsorship of Red Bull Technology and the organization’s esports team.
Moreover, Blenders Eyewear will also be able to sell Red Bull Racing licenced eyewear, with an exclusive bundle patterned around the team that will debut in Spring 2023.
Blenders Eyewear is a supplier of sunglasses, snow goggles, and prescription eyewear that was established in 2012 in San Diego, California. The sponsorship agreement with Red Bull Racing is the company’s first foray into the motorsport industry.
The agreement is the newest addition to Red Bull Racing’s sponsorship portfolio. Earlier this month, Red Bull Racing also landed a partnership with a communication platform, Zoom.