The Formula 1 team, Oracle Red Bull Racing have announced a new partnership with the globally renowned sports and lifestyle brand, New Era. This agreement was reached in order to develop new lines of Team headwear that uniquely combine performance and style.
New Era, based in New York, has over a century of experience providing quality headwear to some of the world’s most prestigious sports leagues, such as Major League Baseball (MLB), the National Basketball Association (NBA), and the National Football League (NFL) in the United States, in addition to teams in the Premier League, Ligue 1, and LaLiga.
The collaboration will see New Era generate headwear for the Team and drivers to wear all across the season, which will be available to buy at the commencement of the 2023 Formula 1 season from New Era and Oracle Red Bull Racing online stores and outlets.
For enthusiasts who want to push boundaries as much as the Team, the inaugural headwear collection will be accessible in the quintessential Oracle Red Bull Racing livery in an array of genres and a seasonal colour palette.
Christian Horner, Team Principal and CEO of Oracle Red Bull Racing, said, “The New Era brand is iconic. Transcending sport and fashion, it is truly woven into the fabric of global culture. Our partnership with New Era will enable us to bring F1 and Oracle Red Bull Racing to an even wider audience through an innovative collection and line of headwear. The new range will be available in the familiar Oracle Red Bull Racing livery colours and will include a few race-specific specials throughout the season. The collaboration allows us to connect with fans on a new level, and we are excited to elevate that even further alongside a brand as synonymous with innovation and fashion as New Era.”
Paul Gils, VP of EMEA, New Era, commented, “We are thrilled to be partnering with Oracle Red Bull Racing. As two globally revered brands who continue to push the boundaries in their respective fields, we are excited to bring a collection of headwear to the Oracle Red Bull Racing fanbase and team drivers in 2023 and beyond to strengthen our presence in Formula 1 further.”