Oracle Red Bull Racing, the reigning Formula 1 Constructors’ Champions, has announced a new partnership with one of the largest toy companies in the world, LEGO Group.
The outfit that used to manufacture F1 vehicles “piece by piece” has announced that it will now make them “brick by brick.”
Through this deal, the Milton Keynes team revealed a “brick-built race car for LEGO-utionary builders” based on this year’s RB20.
Lights out and away we build!
— Oracle Red Bull Racing (@redbullracing) December 2, 2024
Presenting the LEGO Technic ™ Oracle Red Bull Racing RB20 F1® Car 🤩
The Lego Technics model will be 55cm long and unveiled on March 1, 2025, before of the next F1 season. It is currently available for pre-order, and according to Red Bull and Lego, it will include a two-speed transmission, a V6 engine with moving pistons, and a spinning MGU-H unit.
Red Bull Racing, Chief Marketing Officer, Olly Hughes, said, “We are always looking for the perfect build here at Red Bull Racing, so it made sense to shape a new relationship with the LEGO Group. We have been listening to our fans, and they have been crying out for this partnership, so we are delighted to see the pieces finally fall into place for 2025. It is an exciting breakthrough for the team into a market which fuels creativity… it will combine precision and fun, which is exactly the Red Bull way and feels like the perfect fit for the team.”
In recent times, the brand also developed a strategic partnership with Formula 1. The LEGO Group will launch a line of F1-inspired LEGO goods in 2025, including recognisable teams, vehicles, and circuits.