The Formula 1 team, Oracle Red Bull Racing has inked a multi-year partnership with the luxury sunglasses and eyewear brand, Maui Jim.
Building on the strong foundation created by Maui Jim’s cooperation with Red Bull Global Sports, which began in 2024, this new arrangement represents an exciting step forward in their joint journey beyond sports and performance. Beginning with the 2025 Formula 1 season, Maui Jim will supply its famous superior eyewear technology to the whole Oracle Red Bull Racing team.
Maui Jim will be sported by the team’s drivers, pit crew, and support personnel across the worldwide racing calendar, delivering a distinct combination of style, performance, and protection to Oracle Red Bull Racing’s 21st season on the Formula 1 grid.
Maui Jim, founded in Hawaii in 1987, shares Oracle Red Bull Racing’s mindset of innovation and ambition. While remaining loyal to its Hawaiian history, Maui Jim has developed to become the world’s leading premium polarised sunglasses brand, combining cutting-edge lens technology with colourful, unique style.
Maui Jim’s PolarizedPlus2 lenses distinguish the brand with an uncompromising commitment to innovation. This innovative technology provides remarkable glare reduction, unrivalled UV protection, and increased colour vibrancy, bringing the essence of Hawaii to the F1 paddock while also making Maui Jim sunglasses perfect for driving beyond racing, delivering a clear and comfortable visual experience on the road.
This collaboration shows the synergy of two global leaders who recognise that genuine success rests in attention to detail, revolutionary advances, and a vision for a better future—both on and off the racing track.
Christian Horner, CEO and Team Principal of Oracle Red Bull Racing, said, “We are very excited to announce our partnership with Maui Jim, a brand that shares our commitment to developing cutting-edge technology and delivering performance. We look forward to working with a likeminded partner that isn’t afraid to defy the status quo.”
Roberto Vedovotto, Founder, President and CEO of Kering Eyewear, said, “Partnering with Oracle Red Bull Racing is an exciting milestone for Maui Jim. Both brands share an uncompromising dedication to precision and redefining standards—whether it’s on the Formula 1 track or in the design and technology behind our eyewear. We look forward to bringing our signature to the F1 paddock, helping the team see the world with unmatched clarity and style as they chase success in 2025 and beyond.”
