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Oracle Red Bull Racing announces partnership with PATRÓN Tequila

PATRÓN Tequila has been named the official global spirits partner of Oracle Red Bull Racing. 

The Formula 1 team, Oracle Red Bull Racing has announced a new partnership with the Mexican alcohol brand, PATRÓN Tequila. 

This relationship comes into existence as Bacardi, one of the leading alcoholic beverage brands, built an alliance with the racing team. Through the partnership focusing on PATRÓN Tequila, the Bacardi family of brands which also includes Bacardí Rum, Grey Goose Vodka, and Bombay Sapphire Gin, has been named the official global spirits partner of Oracle Red Bull Racing. 

During the PATRÓN Pit Stop experience on Cinco de Mayo, the Mexican company announced the start of this exciting partnership with the F1 team during the U.S. Grand Prix in Miami over the weekend. Global sensation Becky G gave a breathtaking performance at the PATRÓN Pit Stop and also introduced Christian Horner, the principal and CEO of Oracle Red Bull Racing, and Perez.  

Christian Horner, Team Principal of Oracle Red Bull Racing, said, “We are thrilled to welcome the Bacardi Limited family of brands to the Oracle Red Bull Racing Family. They are a powerhouse of brands whose ethos and outlook align closely with our own. The Bacardi company is synonymous with success and parallels our own Team in many respects. PATRÓN is the world’s number one tequila and we are the world’s number one race team. It is a very exciting time and we very much look forward to what is to come as the partnership pioneers a new era of collaboration for Oracle Red Bull Racing.”

He further stated, “The Bacardi company is synonymous with success and parallels our own Team in many respects. PATRÓN is the world’s number one tequila and we are the world’s number one race team. It is a very exciting time and we very much look forward to what is to come as the partnership pioneers a new era of collaboration for Oracle Red Bull Racing.”

Kathy Parker, President & Global Chief Marketing Officer of PATRÓN, said, “This partnership celebrates two iconic leading brands coming together to create a simply perfect collaboration for the most passionate F1 fans. This is one of the most exciting times in the history of motorsport for us; expanding our presence in the world of F1 was a natural next step for us and we’re thrilled to be doing it with the No. 1 team on the circuit.” 

PATRÓN Tequila is a leading Mexican alcohol company that focuses on making alcoholic beverages with hand-harvesting, traditional, and time-honoured distillation. PATRÓN is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. 

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