Optus Sport bags media rights for LaLiga in Australia

Optus recently signed a deal to become the domestic broadcaster of the 2023 FIFA Women's World Cup.

Optus Sport, the Australian pay-TV service, has signed a multi-year partnership to broadcast Spanish soccer’s top-flight, LaLiga.

As per the deal, Optus will broadcast 380 LaLiga matches per season, which will be available both live and on-demand. The package also includes rights for LaLiga Segunda, the second division of Spanish football. The network will broadcast playoffs, as well as highlights, news, and analysis programmes.

The network has established its soccer portfolio focused on the Premier League (PL). According to the Sydney Morning Herald, the broadcaster inked a six-year deal with the English top-flight in November, worth AUS$600 million (US$416 million).

Optus recently signed a deal to become the domestic broadcaster of the 2023 FIFA Women’s World Cup, which will be held in Australia and New Zealand. The broadcaster also acquired the rights for upcoming UEFA international competitions, which include UEFA Nations League, UEFA Euro 2024 and European qualifiers for the 2026 FIFA World Cup.

Clive Dickens, Vice President of TV, Content and Production Development at Optus TV said, “The addition of Spain’s top professional league to Optus Sport’s line-up of premium rights shows our continued commitment to acquiring the world’s best football, that our customers love. We look forward to bringing an unprecedented level of LaLiga coverage to Australian fans and partnering with them to significantly expand interest in LaLiga.”

Melcior Soler, Audio-Visual Director of LaLiga, added, “At LaLiga we always look for best-in-class partners to deliver Spanish football to fans everywhere. Our agreement with Optus Sport ensures people in Australia will be able to enjoy LaLiga to the fullest. This is going to be even more important now to fans down under with some of Australia´s top talent represented in LaLiga clubs.”

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