OPPO India has introduced the Reno15 Series with a new campaign, ‘Hat-trick Ki Tayyari’, featuring cricketers Tilak Varma and Arshdeep Singh, as well as digital creator Sahiba Bali.
The campaign engages fans with culturally relevant moments ahead of the ICC Men’s T20 World Cup 2026, which begins on February 7, and the impending Indian Premier League (IPL). It adds to the building enthusiasm surrounding a possible historic hat-trick moment, driven by recent wins in Indian men’s and women’s cricket. The campaign highlights the Reno15 Series as the heart of the game, where cricket training extends beyond nets, drills, and strategy to include moments of humour, banter, and expression. Reno15 becomes an active enabler of expression, documenting cricket as it is lived, shared, and celebrated.
Designed as a series of short films that represent how today’s consumers interact with cricket content, each film begins with Sahiba’s light-hearted inquiry, “Hat-trick ki tayyari kaise karte hain?”, which sets the tone for a series of odd preparation obstacles. As an unexpected coach, Sahiba pushes Tilak and Arshdeep out of their comfort zones with offbeat, desi games ranging from friendly matches of Twister to classics like Seven Stones (Pithu). These ordinary experiences are transformed into amusing challenges that test reactions, foster camaraderie, and ignite spontaneous banter, adding wit, relatability, and vitality to cricket preparation.
The campaign, which is structured as four 20-second short videos, will run from January 29 to February 2, 2026, as a high-frequency burst throughout OPPO India’s social platforms, with enhanced visibility on YouTube and OTT platforms.
The Reno15 Series’ superior photography and video capabilities are seamlessly integrated into the storyline, bolstering OPPO’s ability to shoot quick, spontaneous, in-the-moment content without breaking the flow. The Reno15 Series adjusts seamlessly to the energy of each situation, from a telephoto zoom that gets fans closer to the action to 4K 60 fps footage for fast-paced action and AI Pop-Out that adds depth and drama to ordinary situations. Powered by ColorOS, the experience is fluid and easy, allowing users to capture, edit, and share instantaneously.
Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said, “Cricket remains the most powerful cultural touchpoint in India, especially during the World Cup and IPL. With ‘Hat-trick Ki Tayyari’, we wanted to be part of that collective cheer – celebrating the energy and optimism that binds the nation. Tilak Varma and Arshdeep Singh embody the fearless, forward-looking spirit of India’s youth, while Reno15 reflects the confidence, self-expression and spontaneity that define young India, making the storytelling feel natural, relevant and culturally rooted. Together, they strike a rare balance between composure and playfulness, bringing credibility and relatability to the storytelling.”
The OPPO Reno Series, which debuted in 2019, has established its equity on intuitive camera innovation for a growing global community of over 130 million users. Reno evolves with each new generation to reflect evolving lifestyles and content preferences, combining brilliant images, intelligent features, distinctive design, and dependable performance. The Reno15 Series continues this history, remaining loyal to what Reno has always stood for: technology that keeps up with how people live, move, and capture what is important to them.
