OPPO has launched their new and inspiring campaign #BeTheInfinite with ace cricketer MS Dhoni. The campaign aims to motivate and encourage people to seek their passion and discover infinite possibilities. OPPO launched this campaign on 24th September and it is already trending on YouTube.
The latest campaign showcases how through dedication, hard work, and persistence, one can pursue their passion and achieve their dreams. Dhoni and OPPO perfectly resonate with each other because of the traits such as fast performer, dedicated, dependable, and result-oriented. Moreover, the brand has been at the forefront of innovation and providing technological breakthroughs in the smartphone industry.
The commercial film features a young kid who practices for his selection matches. One fine day, Dhoni steps into his life and offers him help to improve his game. The Indian legend records the drills and performance on his OPPO smartphone to track the progress of the young cricketer. His parents are against pursuing cricket, but Dhoni manages to convince them by showing the passion and talent of the kid through the recorded videos.
The commercial film was released on Youtube and has already garnered 45 million views. Although, people have shown mixed feelings towards the campaign since Oppo is a Chinese product and tensions are growing between India and China. However, there are no doubts about the quality message that Oppo wants to give it to the audience.