OpenAI has announced a multi-year partnership with cricket legend Sachin Tendulkar to enable more people in India to understand and apply AI in their daily personal and professional lives.
The collaboration brings together Sachin’s enduring connection with generations of Indians and his personal experience of using ChatGPT. Through content, campaigns and experiences, it will demonstrate how people can use AI for things that matter to them – from learning about an interest to developing an idea or tackling their hardest problems.
“Much of my learning starts with a question. With ChatGPT, I can keep asking, build on an idea and explore something at my own pace, whether I’m preparing for a speech or learning about something I enjoy,” said Sachin Tendulkar. “Through this partnership, I want to share what I find useful and learn what else I can do. I hope that gives more people a starting point to try it for themselves, with something they care about.”
Prabhjeet Singh, Managing Director of India at OpenAI, said, “AI has the potential to help people learn more, explore more, and do things that might previously have felt out of reach. Realising that potential in India means helping more people see what AI can do for them and giving them the confidence to use it. That’s why this partnership with Sachin matters. He connects with generations of Indians, and his own experience with ChatGPT can help people see a starting point for themselves, whether that’s pursuing an interest, developing an idea or trying something new.”
The partnership begins with a teaser in which Sachin asks ChatGPT to figure out his identity based on 10 questions. The ad provides a glimpse of his interactions with ChatGPT and the types of queries he poses to it.
In the upcoming days, films showcasing Sachin and entrepreneur and inventor Varun Mayya will be broadcast, showcasing Sachin’s current ChatGPT usage and expanding on concepts he hopes to realise.
The collaboration coincides with the ongoing rise in ChatGPT usage in India. ChatGPT is used by twice as many individuals in India now as it was last year, with the most common use cases being writing and communication, education and learning, and information searching.
