India’s premium customer service company for personal devices, gadgets, and more, Onsitego has announced the Indian star all-rounder, Hardik Pandya as its brand ambassador. The purpose of this agreement is to broaden India’s device protection market.
For more than 10 years, Onsitego has led the way in India’s device protection industry, providing coverage for more than 1.5 billion gadgets through its extended warranty & damage protection plans.
According to Onsitego, India has a low single-digit adoption rate for device protection plans compared to advanced nations where it is above 25%. This under-penetration creates a big potential for the industry to expand and clearly demonstrates a lack of consumer awareness.
With the help of Hardik, Onsitego hopes to increase customer understanding of the advantages of device protection insurance. The alliance intends to stimulate development in the device protection sector by utilizing Onsitego’s presence in more than 10,000 retail locations and Hardik’s consumer clout.
Kunal Mahipal, Founder & CEO of Onsitego, said, “We are thrilled to welcome Hardik Pandya to the Onsitego family. Just as Hardik exemplifies leadership & excellence in cricket, Onsitego embodies leadership & excellence in the device care category. With Hardik on board, we look forward to expanding the device care category and continuing to offer the best-in-class service experience to consumers across the country.”
On the partnership, Hardik Pandya, said, “As a consumer, I understand the pain whenever a device does not work properly, and we all need a reliable partner like Onsitego to take care of them. I look forward to being a part of this exciting journey and contributing towards Onsitego’s mission of delivering a WOW experience to all customers.”