The digital soccer platform, OneFootball is all set to offer live coverage from Italian football’s third-tier, Serie C on a pay-per-view basis after signing a distribution contract with the rights-holder, Eleven Italy.
The arrangement, which will run until the end of the 2022-23 season, enables OneFootball to stream five regular-season games per matchday, as well as playoffs, for €3.99 ($4.38) per match.
The matches will be streamed live in Italy and around the world by OneFootball. Eleven already streams matches in Italy and internationally on the parent company, Eleven Group’s global streaming service, ElevenSports.com under its rights agreement with Lega Pro, which operates the league.
Moreover, for €2.99, OneFootball will offer ‘Diretta Pro,’ a live stream format that allows fans to watch all eight matches at the same time. During each regular season, OneFootball will offer 190 individual PPV matches and 76 Diretta Pro packages. The OneFootball mobile app will provide live and on-demand coverage. Eleven’s Italian commentary will also be used for the broadcast.
OneFootball will also provide free highlights of all 30 weekly matches across the three regional Serie C divisions, as well as ‘best-of’ content produced by Eleven. Along with OneFootball’s owned and operated platforms, the content will be distributed through the broadcaster’s distribution network of over 110 publishers.
In Italy, the agreement expands on OneFootball’s existing domestic football offering, which includes Serie A and Serie B highlights.
It also marks the latest collaboration between OneFootball and Eleven, with the two broadcasters bidding together late last year for the centralised international broadcast rights to nine different European leagues. OneFootball and Eleven have previously collaborated on streaming Belgian Pro League matches in various international markets.
Nikolaus von Doetinchem, Vice-president of OTT streaming and media rights, said, “With Serie C now on board, OneFootball is a truly exciting home of Italian football streaming, bringing our young, mobile-first userbase closer to the action.”
Giovanni Zurleni, Managing Director of Eleven Italy, commented, “Eleven and OneFootball have worked together for several years to make the great live sport more accessible to fans and this is another important agreement. The deal will bring Serie C closer to young mobile-first fans around the world. We’re excited to get started.”