ONE Championship’s esports venture, ONE Esports has announced a long-term partnership with the global electronics company Samsung.
The new deal will include the electronics company creating a ONE Esports mobile app that will be exclusive to Samsung devices in Southeast Asia.
ONE Esports will collaborate with Samsung to create an exclusive ONE Esports mobile app for Samsung devices in Southeast Asia which will be released in the second half of 2022.
The app will be positioned as the go-to source for esports news and content in Southeast Asia. It will also be flawlessly integrated into the ONE Esports media ecosystem that will feature news and content syndicated from ONE Esports’ website, oneesports.gg, which will be localised in each market.
Samsung users will get their hands on the exclusive videos and rewards created specifically for the app by the ONE Esports team.
Carlos Alimurung, CEO of ONE Esports, said, “Samsung clearly understands that brands need to connect and engage with the next generation to stay ahead of the curve, and mobile devices and esports are two of the most effective ways to reach them. As the penetration of mobile usage and gaming across Southeast Asia continues to grow, this partnership will give the new generation of mobile-first consumers the best way to consume esports content.”
Along with the app’s release, the two firms will partner on several activations, including a mobile esports tournament. The tournament’s specifics will be revealed at a later date.
Chris Tarr, Head of Mobile Services & Partnerships for Southeast Asia and Oceania at Samsung, commented, “Through this unprecedented partnership with ONE Esports, we are excited to bring the galaxy of esports to Samsung mobile users, many of whom are passionate about esports and mobile gaming. ONE Esports is uniquely positioned as Southeast Asia’s premier esports media organisation, and our partnership sets the cornerstone for combining the best of esports experiences with the best mobile gaming devices for our customers.”
Later this year, the app will be available for download via the Samsung Galaxy Store and Google Play Store.