ONE Championship, the world’s largest martial arts organisation, has announced a strategic partnership with Sui, a leading layer-1 blockchain platform.
This collaboration aims to redefine the fan experience by leveraging Web3 technologies to offer innovative, immersive, and secure experiences.
As an official blockchain partner, Sui will be integrated into various ONE Championship products, including the highly anticipated mobile game, ONE Fight Arena. Developed in partnership with Animoca Brands, this game will feature ONE’s roster of world-class athletes and utilise Sui’s scalable and secure blockchain technology to provide unique in-game experiences.
Commenting on the partnership, Jameel Khalfan, Head of Ecosystem Development at Sui Foundation, said, “ONE Championship is the fastest-growing major global sports property and has established a reputation for being extremely forward-thinking and technologically innovative. Being chosen as their official blockchain partner and being integrated into their tech stack is a validation of Sui’s growth and adoption trajectory and another opportunity to serve the sports community with Sui’s technology.”
Hua Fung Teh, Co-Founder and Group President of ONE Championship, added, “In today’s competitive landscape, capturing attention demands high-quality, interconnected, and engaging experiences. By offering world-class events, innovative gaming, second-screen features, and leveraging Web3 technology, we aim to connect with fans on a deeper level. Sui perfectly aligns with these objectives, and we are thrilled to partner with them as our official blockchain partner to bring this vision to life.”
The partnership will allow ONE Championship to explore new revenue streams, such as NFTs and in-game economies while providing fans exclusive access to digital collectibles and personalised experiences. Sui’s high performance and scalability will ensure a seamless user experience, even during peak demand.
Sui is a groundbreaking blockchain platform that addresses the limitations of traditional blockchains. Its object-centric data model and secure Move programming language enable faster transaction speeds and lower costs, making it an ideal choice for decentralised applications.
The partnership between ONE Championship and Sui marks a significant step forward in the convergence of sports and Web3. By combining the global reach of ONE Championship with the innovative technology of Sui, the two organisations are poised to revolutionise the way fans experience and interact with their favourite athletes and events.