ONE Championship bags partnership with Monster Energy

The accord came into effect during ONE Fight Night 6: Superbon vs Allazov.

The world’s largest martial arts organization, ONE Championship has announced a new multi-year sponsorship deal with the leading energy drink, Monster Energy. The agreement names the leading marketer of energy drinks and substitute beverages as ONE’s first-ever official energy drink partner.

The accord came into effect during ONE Fight Night 6: Superbon vs Allazov.

As part of a contract, Monster Energy will have influential advertising in primetime events broadcast live to over 170 nations and on ONE’s rigorous social and digital platforms in the United States and Asia. The Monster Energy logo will be showcased in the centre of the Circle canvas, as well as preferential brand recognition for the “Fight of the Night” and “Action Replay” segments.

The collaboration will also feature a “VIP Flyaway Tour,” that will offer contest winners a special three-day, two-night expertise to one of the partnership’s big blockbuster events, such as VIP experiences like flight and hotel amenities, Circle-side tickets, backstage tours, and athlete meet and greets.

Chatri Sityodtong, ONE Championship Chairman and CEO, said, “We are thrilled to welcome Monster Energy as our first official energy drink partner. ONE Championship only partners with the best in the world across every business unit, and Monster is the clear industry leader for energy drinks and alternative beverages in professional sports. We can’t wait to see what the future holds for ONE and Monster.”

Dan McHugh, Monster Energy Chief Marketing Officer, commented, “ONE Championship is one of the biggest sports media properties in the world. In terms of global reach, it is bigger than the NFL, the NBA, or any of the domestic European soccer leagues — it is massive. We are very excited to get into the Circle with them as their first-ever official energy drink partner.”

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